Cherished Core Value? Or Flimsy Excuse?

9 09 2010

I was going to write something about putting sacred cows on the barbeque, but realised this was inappropriate not just because of its potential to offend those for whom “sacred cow” isn’t just a handy metaphor, but also speaking as someone who has lost 23kg in the past 15 months by following a plant-based (and entirely cow-free) diet. (Read The China Study by Colin Campbell and visit John McDougall’s site to find out more).

So I am stuck for a punchy metaphor but here is the thing: I keep running into cherished core values in organisations which have in fact become their excuse for poor performance, failure to change, bizarre structures, failure to confront, etc etc etc.

So – how do you work out when (sorry – can’t help myself) that hitherto cherished core value should actually be tossed on the barbeque?

It is not that hard if you go back to basics. “What is our mission and who do we serve?” When that is clear, simply look at the “core value” in question in the cold light of day and ask yourselves, “how does [core value] help us AS AN ORGANISATION to deliver on our mission to the people we serve?” Arrive at anything less than “this positively and practically helps us to deliver on the mission to the people we serve, far outweighing any downside” (with concrete examples of both the pluses and minuses) and you should be pouring lighter fluid on the charcoal briquettes.

For the avoidance of doubt, I am not talking about “our people matter” or similar here. If you have that as a core value – and you act consistently upon it – that will help to deliver any mission you care to name. How you act on that core value does of course matter;  “our people matter so we never confront them or never make any changes to the location of their cheese” is doubletalk that will ultimately doom your people and your organisation!

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