Problem-solving versus … what?

15 09 2013

A minor epiphany, but a light has certainly gone on for me. It relates to the Birkman Life Style Grid (see model below) which we use in order to rapidly aggregate a lot of data in a single synoptic view.

Model of Birkman Life Style Grid

Over the years I have dealt with a number of teams who lie predominantly along the Red-Blue axis, but who are considerably weaker in the Green and Yellow Quadrants. I have tended to categorise these teams as Problem-Solvers, because that tends to be where they shine. Blue-oriented people frame Problems in creative and innovative new ways, and suggest new solutions to old problems; Red-oriented people get on with execution, now. By themselves, Blues have great ideas that never happen, and Reds do brilliantly well that which never should have been done at all. Together, we get great ideas, brilliantly executed. Hence, problem solvers.

So what about the other Axis? Greens and Yellows are potentially just as alien to each other as Blues and Reds. Greens seize opportunities and sell; Yellows set up systems and measure and analyse. They can drive each other mad, but what do you get if you combine them successfully?

Business. Green-Yellow is the Business Axis. Blue-Red is where your products and services come from. Green-Yellow gives you a business and keeps you in business. Haven’t looked at it for several years, but for example, Michael Gerber’s “The E-Myth Revisited” presents a true  business as a predictable repeatable process for producing money (Green-Yellow) and not a context for creatively doing (Blue Red).

Worth thinking about.